Full page magazine advert for Nintendo Switch Lite × Animal Crossing: New Horizons. Taken from this week’s issue (週刊ファミ通 2020年5月14・21日合併号) of Weekly Famitsu which you can buy at this link.
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Nintendo Co., Ltd. have registered a design for the Nintendo Switch Lite with the Japan Patent Office. The creators are listed as Yui Ehara and Junichiro Miyatake, with the description being for “an electronic computer capable of playing a game”. Select images used in the applications added below. [Thanks, J-PlatPat]
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A Japanese TV commercial for Spring 2020 featuring Animal Crossing: New Horizons × Nintendo Switch Lite. Pre-order Animal Crossing: New Horizons here and use the code JPNINTENDO for 5% off.
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Nintendo has announced a new Coral coloured Nintendo Switch Lite releasing March 20, 2020 with pre-orders opening on March 7 priced at ¥21,978 including tax. More pictures added below. Edit: North American release also confirmed. Pre-orders will soon open here – use the code JPNINTENDO for 5% off.
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Winter 2019-2020 TV commercials for Nintendo Switch (Luigi’s Mansion 3, Tsuri Spirits Nintendo Switch Version, Mario & Sonic at the Olympic Games Tokyo 2020, Splatoon 2, Pokémon Sword / Shield, & Super Smash Bros. Ultimate) and Nintendo Switch Lite (Pokémon Sword / Shield, Minecraft, Super Mario Maker 2, Mario Kart 8 Deluxe, The Legend of Zelda: Link’s Awakening, & Fortnite).
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In an interview with Fortune, Nintendo of America President Doug Bowser said “We’re seeing a higher percent of female consumers buying Nintendo Switch Lite than buy the flagship, we see Lite as a great opportunity for us to expand with that audience.” Bowser further expanded on the company’s goals for the Lite: “Our intent with Nintendo Switch Lite is absolutely to reach a more expanded audience and to do so by offering a more dedicated gaming device for those that were really looking for that experience.”
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Despite the difference in sales price and the absolute amount of profit being different, Nintendo Co., Ltd. President Shuntaro Furukawa says that Nintendo Switch and Nintendo Switch Lite are not very different, in terms of hardware gross profit ratio. Furukawa also says that during this year’s holiday season and into next year and beyond, the company intend to maximize the install base of the Nintendo Switch family in all markets, by communicating the handheld aspect and appeal of Nintendo Switch Lite.
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eSOL have announced that the Nintendo Switch Lite uses its PrFILE2 exFAT file system which provides file operation functions including data management, reading, and writing for the attached microSD, microSDHC, and large-capacity microSDXC memory cards at a high speed. Wii, Wii U, and Nintendo Switch also use eSOL’s PrFILE2 FAT file system.
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The Nintendo Switch Lite system has been given preliminary approval by the Guangdong Ministry of Culture for release in China. The approved SKU is for a bundle with a demo for New Super Mario Bros. U Deluxe (which has also been approved – see this post for more) with Tencent as the distributor. Nintendo still require additional approvals before a launch can be made. Thanks to Daniel Ahmad.
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